For the first time, I began to think through the practical implications of what the advent of the information explosion (now commonly referred to as Big Data) really meant to both individuals and corporations. That spark nearly five years ago led to an investment thesis here at Flybridge, where we have looked to invest behind Big Data applications and uses across a number of vertical industries. Fortunately, we have been able to find some extraordinarily talented entrepreneurs who have thought deeply about this issue of Big Datas impact on vertical industries. The company uses abig data approach to determine what the particular advertisement should be for the particular user at that particular moment across all digital channels - display, mobile, video and social.
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